Chips Ahoy! Craveterruptions
How do you make a childhood brand relevant to teens? By reimagining your brand mascot as a teenage cookie and showing that Chips Ahoy! are a great complement to whatever Gen Z is doing, interrupting their activities by offering a tasty treat.
I was tasked to write targeted banners for every part of the day a chocolate chip cookie craving could hit (no, I don't think cookies for breakfast is weird).
Chips Ahoy! Chocolatey Cookies with Hersheys Fudge Filling
Chips Ahoy! cookies & Hersheys chocolate collaborated to make even chocolatier-er-er cookies. So, we made a 10 second bump to stick on to some ongoing TVC to help promote it.
Double Chocolatey In-Store Display
We thought up an ambient shelf-talker that made use of chocolate shelf & floor clings and even a chocolate hazard sign.
