Insomnia Cookies IN Ice Cream | Full Frontal Foodity
Insomnia Cookies, known for its late-night cookie delivery, decided to launch a premium new ice cream line. So, we thought it was only right to create a provocative campaign that combined food ASMR & sensual visuals to highlight the indulgent nature of this new late-night treat. The campaign aimed to create a sensory experience for people that can only be described as full frontal foodity.
To tease the new Cookies IN Ice Cream release, we created Late Night Foodie Calls to entice people to satisfy their late night cravings.
Outdoor signage for stores & digital boards
We also created some ASMR style videos to further seduce sweet tooths throughout launch.
We even had Cookies IN Ice Cream trucks that showed up at night to promote the new ice cream line.
